Peran Modal Sosial Pada Indutri Rumahan Kue Kacang Mbak Sri, Desa tegalwaru, Kecamatan Mayang, Kabupaten Jember

Abstract

This study aims to analyze the role of social capital in the development of the Mbak Sri Peanut Cookies Home Industry in Tegalwaru Village, Mayang District, Jember Regency. This research employed a descriptive qualitative approach involving the business owner, employees, business partners, and consumers selected through purposive sampling. Data were collected through interviews, observations, and documentation, and analyzed using the Grounded Theory approach through the stages of open coding, axial coding, and selective coding. The findings indicate that social capital contributes to business development through three main elements: social networks, trust, and norms. Social networks expand market access and strengthen cooperation among business actors. Trust enhances customer loyalty, strengthens partnerships, and encourages commitment to maintaining product quality. Norms promote discipline, responsibility, and compliance with established rules, supporting smooth production processes and sustainable business continuity. These three elements are interconnected and collectively contribute to the development of the Mbak Sri Peanut Cookies Home Industry.