| dc.contributor.author | DESTARI, Fajar | |
| dc.contributor.author | INDRANINGRAT, Ketut | |
| dc.contributor.author | PUTRI, Maulita Nanda Nilam | |
| dc.date.accessioned | 2020-06-02T06:08:26Z | |
| dc.date.available | 2020-06-02T06:08:26Z | |
| dc.date.issued | 2020-03-01 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/99116 | |
| dc.description.abstract | This empirical research aims to examine the influence of discount programs, website
quality, and online reviews directly and indirectly on the impact of shopping emotion
towards impulse buying on the e-commerce website. Data were purposively obtained
from a total population of 130 respondents and analyzed using a Structural Equation
Model (SEM). The results showed a significant positive effect on discount Programs and
Website Quality on impulse buying with shopping emotions as a mediating variable.
Besides, the result also showed an insignificant impact on online reviews. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64 | en_US |
| dc.subject | discount programs | en_US |
| dc.subject | website quality | en_US |
| dc.subject | shopping emotions | en_US |
| dc.subject | online review | en_US |
| dc.subject | impulse buying | en_US |
| dc.title | Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Manajemen | |
| dc.identifier.nidn | NIDN0706127902 | |
