“Cheryl” Information Technology as a Media to Enhance Competitive Advantages in E-Commerce

Abstract

“CHERYL” is the use of technology aimed to guarantee the smooth-run of businesses for Small and Medium Enterprises (SMEs). This research applied “CHERYL” information technology to create competitive advantages for an SME, namely Kopi Makmur based on the utilization of e- commerce technology. The utilization of e-commerce technology in Kopi Makmur was studied through qualitative method with case study in system application. The study was conducted by direct observation and in-depth interviews. The results showed that Computer-Based Information System (CBIS) contained problem solving data. “CHERYL” work sequence provided the identification of relationship between the system implementation, from start to finish, with the conditions encountered. This study used problem-oriented approach based on the system. This orientation produced efficiency, precision, convenience, as well as benefit of e-commerce information that was needed to achieve competitive advantages.