| dc.contributor.author | Dimyati, Mohamad | |
| dc.contributor.author | Subagio, N. Ari | |
| dc.date.accessioned | 2019-04-09T02:12:46Z | |
| dc.date.available | 2019-04-09T02:12:46Z | |
| dc.date.issued | 2019-04-09 | |
| dc.identifier.issn | 2277-8616 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/90157 | |
| dc.description | INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 03, MARCH 2019 | en_US |
| dc.description.abstract | The research objectives of this study is to examine: (i) the influence of service quality on relationship quality and customer loyalty; (ii) the
influence of relationship quality on customer loyalty; and (iii) the intermediate effect of service quality on customer loyalty mediated by relationship
quality in networked mini-markets We collected the data from 140 customers based on a purposive sampling, using a structured questionnaire
distributed at seven Indonesian cities. The research results of the study show that the increase in service quality directly improves relationship quality.
However, we could not prove that the increase in service quality directly increases customer loyalty. Finally, we find that there is an intermediate effect of
service quality on customer loyalty mediated by relationship quality in networked mini-markets | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.subject | networked store | en_US |
| dc.subject | relationship quality | en_US |
| dc.subject | service quality | en_US |
| dc.title | Improving Customer Loyalty Based on Relationship and Service Quality on Networked Store Customer | en_US |
| dc.type | Article | en_US |
