| dc.description.abstract | Visiting a tourist destination is influenced by advertising through the
internet, for example, facebook, Instagram, traveler blogger, kaskus, and so on. All
tourism promotion processes are carried out online, so that tourists can search
everything about tourist destinations that will be addressed wherever and whenever
comfortably. This can foster interest in revisiting tourists for tourist destinations in
Banyuwangi Regency. This study aims to determine the effectiveness of online
advertising in all tourist destinations in Banyuwangi Regency, both nature-based
tourism and Banyuwangi art-based tourism. Methods of data collection in this study
using survey of all tourists who provide testimonials or expressions of tourism in
Banyuwangi through online media. It is tourists who intend to visit tourist destinations
in Banyuwangi Regency. Primary data is obtained from the results of questionnaires
distributed to respondents distributed online through google.doc. The data analysis
technique uses the EPIC method model which consists of four dimensions namely
empathy, persuasion, impact and communication. Processing data to get the results of
advertising effectiveness is used simple tabulation analysis, mean score, and EPIC rate.
Based on the results of EPIC rate analysis, the EPIC rate value is 3.66 which if included
in the EPIC rating scale Model is included in the effective category. Thus the
advertisement of tourist destinations in Banyuwangi Regency is done using online
media effectively against the interest of revisiting domestic tourists. | en_US |
