dc.contributor.author | Dimyati, Mohamad | |
dc.date.accessioned | 2018-10-26T10:45:58Z | |
dc.date.available | 2018-10-26T10:45:58Z | |
dc.date.issued | 2018-10-26 | |
dc.identifier.issn | 02162431 | |
dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/87566 | |
dc.description | RELASI Jurnal Ekonomi
Volume XI No.2 Juli 2015
ISSN: 0216-2431 | en_US |
dc.description.abstract | The purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant difference in consumer perceptions of the retail mix or traditional and modern retail. The sampling technique in this study using puposive sampling. Methods of data collection is done by distributing questionnaires to 100 questionnaires to the respondents coming from the four districts selected the District of Jember city, District of Kaliwates, Sumbersari, Patrang, and Pakusari. The analysis tools are different descriptive analysis and Wilcoxon test. | en_US |
dc.description.sponsorship | Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M)
Sekolah Tinggi Ilmu Ekonomi (STIE) Mandala Jember | en_US |
dc.language.iso | id | en_US |
dc.subject | CONSUMER PERCEPTION | en_US |
dc.subject | MODERN RETAIL | en_US |
dc.subject | RETAIL MIX | en_US |
dc.subject | TRADITIONAL RETAIL | en_US |
dc.title | Persepsi Konsumen terhadap Bauran Ritel Tradisional dan Ritel Modern di Kota Jember | en_US |
dc.type | Article | en_US |