| dc.description.abstract | Constumer satisfaction and loyalty is one indicator of marketing success. This study aimed to analyze
the level of customer satisfaction and loyalty milk powder with high calcium by attributes attached
to high calcium milk powder products. Milk powder used as the object of the research was Anlene
milk powder and Hilo milk powder. Attributes used in the study are: brand, flavour, label, price, and
promotion. Determination of the sample using multistage sampling technique. The data analysis
used is multiple linear regression. The results showed that milk powder Anlene attributes that affect
customer satisfaction is a flavor of (0,001), price (0,018), and promotion (0,023), while milk powder
Hilo attributes that affect customer satisfaction is the brand (0,024) and the label (0,015). Anlene
milk powder attributes that influence consumer loyalty is priced at 0,017, while the milk powder Hilo
attributes that influence consumer loyalty is the brand of 0,021. | en_US |
