THE PHENOMENON OF SUARA AKBAR RADIO STATION’S EXISTENCE

Abstract

Suara Akbar Radio Station is one of the company located in Jember Regency of East Java Province established since November 25, 1967. The best achievement ever achieved by Suara Akbar Radio Station is to become the best private radio in Indonesia in 1993. Suara Akbar Radio Station is the oldest private radio in Jember Regency is able to maintain the existence of more than 50 years. This study aims to answer what efforts have been made Suara Akbar Radio Station to maintain its existence. The data was collected through interview technique and observation on the Suara Akbar Radio Station through Management Team and daily activities. It has experienced ups and downs of the industry of mass media competition. Efforts to maintain the existence of which are: consistent on local content, listener is the main asset, connect through the community, using of social media, and cooperation.