| dc.description.abstract | Coffee has become an international
commodity that can improve people's
welfare. Indonesia's coffee production is
still less than Vietnam, Columbia, and
Brazil until now.
Indonesian coffee, nevertheless, has
different characteristics compared to
Vietnamese and Brazilian coffees. The
combination of geographical conditions
and the touch of coffee farmers in the
care and processing of coffee to bring a
cup of coffee in the world market can be
the basis of creating a competitive
advantage as long as the valuable,
unique in taste, and non-substitutable.
Without it, undoubtedly Indonesian coffee
will lose competition with Vietnam, or
other ASEAN countries.
This paper examines the intangible
aspects of all coffee processing. So far,
there had many researches focused on
mainly tangible aspects of coffee such as
coffee type, production quantity, price,
and processing technology. | en_US |
