Innovation Strategy and Business Model For Batik SMEs In East Java Indonesia

Abstract

In recent years, Small and Medium Enterprise (SME) in Batik industry has significant contribution for the development Indonesian economy. Innovation strategy and business model are the biggest challenges for the SME to increase its business growth. The objective of this research was to analyze the effect of innovation strategy on business model for Batik SMEs in East Java Province, Indonesia. A total of 80 SMEs was selected as the sample. This research employed in depth interview and quantitative method.