Model of Private Higher Education Competitive Advantage Strategy

Abstract

The Efforts to develop a competitive advantage model of Private Higher Education is influenced by various factors both external and internal to the organization. One of them is the resources they have, few studies have addressed the importance of resource approach based view (RBV) in emphasizing the improvement of the competitive advantage derived from the organization's strategic resources. This study aimed to test the model of competitive advantage that is used by Private Higher Education based strategic resources for strategic planning of private higher education. This research was conducted in several stages, such as observation, collection of primary data, and literature studies. Data were collected using a questionnaire for 8 month of 127 for leaders of private higher education. Sample collection technique using purposive sapling. The data collected was analyzed using Structural Equation Model (SEM). Based on the research hypothesis testing each of the variables in the research model, able to affecting the competitive advantage of the private higher education. In addition, results of this study also indicate that the private higher education have a distinct competitive advantage strategy depends on strategic planning that is formed from the existing resource and internal conditions of the private higher education.