| dc.description.abstract | Processed cassava products are common agroindustrial products in Indonesia food market. Low of product improvement
is still common problem faced by cassava food producers. Evaluation of this product is strongly needed to improve quality of
processed cassava products. Recently, evaluation of consumer expectation is required to be conducted to improve product quality and
to answer consumer expectation as well. The objectives of this study was to evaluate the consumer’s needs as a basic to reach a sustain
supply chain in processed cassava product. In this study, Quality Function Deployment (QFD) method was implemented to evaluate
consumer expectation and to develop a sustainable supply chain of processed cassava products. Information were gathered from
many resources such as suppliers, outlet owners, producers, workers, processing operators and marketing staff from four famous
processed cassava production units. Based on House of Quality (HOQ) the results of this study showed that 4 attributes from
consumers were taste, colour, smell and texture which were answered by nine technical responses. These results would be a basic term
of sustainable of supply chain in processed cassava products. In term of supply chain, production execution and quality control as
processing activities have strong correlation to all items of technical response, followed by capacity planning and production and
inventory control, and also raw material procurement activities. | en_US |
