| dc.description.abstract | Many things can affect business conditions of farmers and entrepreneurs in the field of
agribusiness such as started sluggish market, tighter competition, declining productivity, rising
production costs and others. Jember is known as one of the producers and the biggest marketing
area of cassava products. Various types of processed cassava can be found in Jember such as
cassava tape, cassava chips, pröll tape, suwar-suwir, tape brownies and others. The purpose of the
evaluation of the feasibility effort is an attempt to determine the extent of the successful
implementation of the project, whether the project is running according to plan and will provide
the expected results. Goals of this study are: how to know and analyze feasibility of business of
cassava chips and cassava tape; financing marketing strategy of the business of cassava chips and
cassava tape for entrepreneurial cassava farmers. Type of the study is qualitative research with
using survey and exploratory approach. The study used primary and secondary data with
purposive sampling technique. The research found that business of cassava chips and cassava tape
meet feasibility covering technical, marketing aspects and financial aspects. This study is limited
to the business feasibility of the production of cassava chips and cassava tape. | en_US |
