| dc.description.abstract | This research was conducted to find out the kind and
innovation of printing product at Firgie Printing Company. This
research kind is descriptive qualitative. The determination of the
location of research using the method of purposive area in Firgie
Printing Company at Jalan Pura Wates number 34 Canggu Village,
District North Kuta, Badung. The determinan of the informants of
techniq using purposive sampling. The subject of this research is all
part of organization Firgie Printing Company and the consumer
printing product Firgie Printing Company. Data collection technique
used consisted of interview method, of observation, and documentation.
Data analysis technique used is data reduction, data display, and
conclusion drawing/verification. The result showed Firgie Printing
Company produce six kind of printing product, it is hang tag, paper
bag, box printing, label printing, name card, and brosur. The
innovative printing product from Firgie Printing Company is hang tag
Aloha Lani Law, hang tag Muchacho and name card Sarti Restaurant,
because it’s fulfill the principle of innovative product. | en_US |
