| dc.description.abstract | The aim of this study was to explore the influence of some demographic and economic
variables such as ethnic grouping, gender, education level, size of farm, and type of
feeding system in assessing the impact of country of origin on farmers’ decisions to
purchase imported veterinary medicines. Snowball sampling was used to select 58
owners or managers of laying hen farms in East Java, Indonesia who have purchased
veterinary medicines. The results demonstrate that irrespective of culture and
demographic factors, there was no difference among the various groups of farmers in
regard to their assessment of quality of veterinary medicines. Nevertheless, there were
differences between the perceptions of Javanese farmers and Chinese farmers in regard
to four other topics namely technology, design/packaging, preferences for imported
veterinary medicines, and information and sales service. | en_US |
