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PERSEPSI KONSUMEN TERHADAP BAURAN RITEL TRADISIONAL DAN MODERN DI KOTA JEMBER
(2015-11-30)
The purpose of this study is to investigate consumer perceptions of the
retail mix of traditional and modern retail in Jember city and to determine the
presence or absence of significant differences in consumer perceptions ...
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING MARKETING COMMUNICATION EFFECT ON CUSTOMER LOYALTY
(2015-11-30)
This study aims to test the effect of a) marketing communication on customer satisfaction;
b) marketing communication on customer loyalty; c) customer satisfaction on customer
loyalty; and d) to identify the role of ...