Browsing LSP-Article In Journal by Author "Dimyati, Mohamad"

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Pengaruh Variabel Iklan di Televisi terhadap Kepuasan dan Loyalitas Nasabah (Kasus pada Tabungan Simpedes BRI Cabang Jember)

Dimyati, Mohamad (2018-10-29)

Tujuan penelitian ini untuk menguji variabel iklan yang meliputi: pengaruh perhatian nasabah pada iklan, pemahaman nasabah pada iklan, respon kognitif nasabah pada iklan, respon efektif pada iklan dan sikap nasabah pada ...
PERSEPSI KONSUMEN TERHADAP BAURAN RITEL TRADISIONAL DAN MODERN DI KOTA JEMBER

Dimyati, Mohamad (2015-11-30)

The purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant differences in consumer perceptions ...
Persepsi Konsumen terhadap Bauran Ritel Tradisional dan Ritel Modern di Kota Jember

Dimyati, Mohamad (2018-10-26)

The purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant difference in consumer perceptions ...
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING MARKETING COMMUNICATION EFFECT ON CUSTOMER LOYALTY

Dimyati, Mohamad (2015-11-30)

This study aims to test the effect of a) marketing communication on customer satisfaction; b) marketing communication on customer loyalty; c) customer satisfaction on customer loyalty; and d) to identify the role of ...