KOMUNITAS SEBAGAI PELUANG BARU PEMASARAN SOSIAL

Abstract

Marketers need to develop their new marketing strategies in this strict era of competition with a creative way. Not only using promotion media such as an advertising, one way to create the development of social marketing in effective way is by approaching consumers formed by communities within the community. Community as a place for some people who had the same interest and activities, finally became such a special space area market for product that couldcreate a market opportunities where community, in addition to forming loyalty to products or brand, will also assist the company to sell their product. It is associated with a culture consumptive which eventually created between communities member because of the persuasive information exchange that finally sometimes persued many loyal consumers member of a community which are attracted by the interest of purchasing products or buy the same brand in a sustainable way. In other way, it needs precise observation of the community as an opportunity to expand and to envolve the social marketing