The Contest for Market in Java during the 1930s Crisis, dalam Novi Anoegrajekti dkk (ed), Dinamika Budaya Indonesia dalam Pusaran Pasar Global

Abstract

This article discusses the contest for Javanese market especially between the Japan-related products and Chinese related products during the 1990s crisis. Drawing upon newspaper reports, this article seeks to investigate the penetration of the Chinese-made products in the market of Java, the strategies they employed, and the responses of the Japanese-related products to the Chinese business threats. It is argued that the 1990s crisishas paved the way for the China made products in the Indonesia's market of Java. The desire of the consumers of Java for cheap price products was a major factor. The penetration was supported by combined market strategies. The fast expanding China's import trade products raised serious concerns among the Japanese business interests.