| dc.contributor.author | Wachyudi Azis | |
| dc.contributor.author | R. Andi Sularso | |
| dc.date.accessioned | 2014-07-02T02:43:56Z | |
| dc.date.available | 2014-07-02T02:43:56Z | |
| dc.date.issued | 2014-07-02 | |
| dc.identifier.issn | 1412 – 5366 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/57924 | |
| dc.description.abstract | The purpose of this study is to analyze and prove the perception of
the marketing mix can influence the decision to buy the product in the
Express Post service Post Office Jember. The number of informants as
many as 115 people, consisting of career women, employees of private,
academic graduates and housewives. The total sample of 10 informants
as respondents drawn using sampling techniques purpusive. The results
of the study explained that there is a positive perception raises a
significant effect on the incidence of satisfaction and purchase decisions
improve service revenue performance products Pos Express. This is
indicated by the results of the interview data validity can be tested. | en_US |
| dc.language.iso | other | en_US |
| dc.relation.ispartofseries | JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN;Volume XIII No. 1 April 2014 | |
| dc.subject | Perception of Product, Price, Promotion, Place, Process, Personnel, Physical evidence (Perception Marketing Mix) | en_US |
| dc.title | PERSEPSI BAURAN PEMASARAN KONSUMEN LAYANAN POS EXPRESS DI KANTOR POS JEMBER 68100 | en_US |
| dc.type | Article | en_US |
