Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Subject "business to consumer relationship quality"
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The Influence of Marketing Communication, Relationship Commitment, Business to Consumer Relationship Quality on Customer Loyalty in The Bread Industry
(PalArch’s Journal of Archaeology of Egypt/Egyptology, 2021-04-11)The purpose of this study was to examine and analyze the variables of soft-sell marketing communication, and hard-sell marketing communication, relationship commitment, relationship quality, customer loyalty in the bread ...