Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Author "PALUPI, Trias Widya"
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Perceived Enjoyment, Application Self-efficacy, and Subjective Norms as Determinants of Behavior Intention in Using OVO Applications
WINARNO, Wahyu Agus; MAS’UD, Imam; PALUPI, Trias Widya (Journal of Asian Finance, Economics and Business (JAFEB), 2021-02-02)This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as determinants of behavioral intention to use the OVO application. This study’s target population is the users of the OVO application ...