HUBUN GAN AN TAR A KUA LITAS P ELAYA NA N DA N P ROMOTION MIX (BERD ASARKAN P ERSE P S I P ASIEN) DE NGAN P ROSES P ENGAM BILAN KEP UT USAN P ASIEN DA LAM P EM AN F AA TAN P ELAY AN AN RA WAT INAP DI RSD KAL IS AT

Abstract

U t i l i zat i on of

i npa t i e nt

RSD

K al i sat

s t i l l

l ac k i ng.

T h i s i s e v i de nt

f rom t he

av e rage

BO R i n

2010 2012

am ount e d

t o

42 . 78%

w hi c h

i s

be l ow

t he

st an dard

o f

75%

85% .

T he

l e v e l

of

pat i e nt

ut i l i zi ng

i npat i e nt

ho spi t a l

use

de pe nds

on

t he

i nt e re st ,

w hi c h

i s

t he n

f ol l ow e d

by

t h e

de c i si on

t o

u t i l i ze .

T h i s

show s

t he

probl e m

i s

a

l ac k

of

c onsume r

i n t e re st

i n

t ak i ng

t he

de c i si on

t o

m ak e

use

of

i npa t i e nt

se rv i c e s

at

RSD

K al i sat .

T he

purpos e

of

t hi s

re se arc h

i s

t o

anal y ze

t he

re l at i onshi p

be t w e e n

se r v i c e

of

qual i t y

and

promoti on

m i x

( base d

on

pat i e nt

pe rc e pt i on)

w i t h

de c i si on

m ak i ng

proc e ss

of

pat i e nt

o n

usi ng

hospi t al i za t i on

se rv i c e

i n

RSD

k al i sat . T hi s re se arc h

w as obse rv at i onal

ana l y t i c al

s t udy

usi ng c ros s

se c t i onal

de si gn.

T he

sample

of

60

pat i e nt s i s c om m on i n pat i e nt .

T he

d at a w e re

anal y ze d usi ng Spe arman c orr e l at i on t e st

w i t h si gni f i c anc e

l e v e l

of

5%

(  =

0. 05% ) .

T he re

i s a si gni f i c ant

re l at i onsh i p be t w e e n qu al i t y

of

se rv i c e

and promoti on m i x

( base d on pat i e nt

pe rc e pt i on )

w i t h de c i si on

m ak i ng proc e ss

of

pat i e nt

on usi ng hospi t al i za t i on se rv i c e

i n RSD

k al i sat .

F rom t he

re sul t s of

t hi s re se arc h,

RSD

K al i sa t

c an

i m prov e

t he

qual i t y

of

c are

and m e di a promoti on of

i npat i e nt

se rv i c e s.