| dc.contributor.author | Sapta Meiga Rovitasari | |
| dc.date.accessioned | 2014-01-27T05:01:34Z | |
| dc.date.available | 2014-01-27T05:01:34Z | |
| dc.date.issued | 2014-01-27 | |
| dc.identifier.nim | NIM092110101016 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/25241 | |
| dc.description.abstract | Market segmentation have an aim to satisfy the customers so that the hospital can do
the right marketing strategy. Based on inpatient unit visit rate and BOR in the last three years, Kalisat general hospital got fluctuated. The
objective of these research was to market segmentation of inpatient unit service users
based on the characteristics of the consumers so that Kalisat general hospital can
formulate the right marketing strategy. These research was a descriptive research
with quantitative approach. Sample was 100 respondents in inpatient unit. Data was
presented by tables with univariat analysis for each variable in segmentation. Results
showed that market segmentation of inpatient units service users at Kalisat general
hospital was based on 1) | en_US |
| dc.language.iso | other | en_US |
| dc.relation.ispartofseries | 092110101016; | |
| dc.subject | market segmentation, hospital | en_US |
| dc.title | ANALISIS SEGMENTASI PASAR PENGGUNA JASA PELAYANAN RAWAT INAP RUMAH SAKIT DAERAH KALISAT TAHUN 2013 | en_US |
| dc.type | Other | en_US |
