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    A N A L I S I S P E M E T A A N B E B E R A P A M E R E K T A P E D A N F A K T O R F A K T O R Y A N G B E R H U B U N G A N D E N G A N P E R I L A K U K O N S U M E N T E R H A D A P P E M B E L I A N T A P E D I K A B U P A T E N J E M B E R

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    Date
    2014-01-21
    Author
    D i n a r K u r n i a s a r i
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    Abstract
    A g r o i n d u s t r i d a p a t d i a r t i k a n s e b a g a i s e m u a k e g i a t a n i n d u s t r i y a n g b e r k a i t a n e r a t d e n g a n k e g i a t a n p e r t a n i a n . S a l a h s a t u k e l o m p o k i n d u s t r i p e r t a n i a n y a n g t e r u s d i u p a y a k a n p e n g e m b a n g a n n y a a d a l a h i n d u s t r i p e n g o l a h a n u b i k a y u . S a l a h s a t u o l a h a n d a r i u b i k a y u a d a l a h t a p e . T a p e a d a l a h s a l a h s a t u m a k a n a n t r a d i s i o n a l I n d o n e s i a y a n g d i h a s i l k a n d a r i p r o s e s p e r a g i a n ( f e r m e n t a s i ) u b i k a y u . T e r d a p a t b e r b a g a i m a c a m a g r o i n d u s t r i d i k a b u p a t e n J e m b e r y a n g m e n g g u n a k a n b a h a n d a s a r b e r u p a u b i k a y u . A g r o i n d u s t r i a g r o i n d u s t r i i n i m e n g o l a h u b i k a y u m e n j a d i b e r b a g a i m a c a m m a k a n a n a t a u c a m i l a n y a n g d i s u k a i o l e h k o n s u m e n a n t a r a l a i n t a p e d a n s u w a r s u w i r . S e i r i n g b e r j a l a n n y a w a k t u d a n p e r k e m b a n g a n a g r o i n d u s t r i t a p e d i k a b u p a t e n J e m b e r , s e m a k i n b a n y a k a g r o i n d u s t r i s e j e n i s y a n g m u l a i b e r m u n c u l a n d a n s a l i n g b e r s a i n g . K o n s u m e n b i a s a n y a m e m p e r t i m b a n g k a n b e r b a g a i f a k t o r d a l a m m e m i l i h t a p e u n t u k d i k o n s u m s i a t a u d i j a d i k a n o l e h o l e h . F a k t o r f a k t o r y a n g b i a s a n y a m e n j a d i k e p u t u s a n p e m b e l i a n t a p e a d a l a h h a r g a , k u a l i t a s , c i t a r a s a , s e l e r a k o n s u m e n , k e m a s a n , d a n l a i n l a i n . M e r e k s u a t u p r o d u k a k a n s a n g a t m e m p e n g a r u h i k o n s u m e n d a l a m m e m b e l i p r o d u k , k a r e n a m e r u p a k a n j a n j i y a n g d i b u a t o l e h p e r u s a h a a n s e c a r a k o n s i s t e n u n t u k m e n y a m p a i k a n s e r a n g k a i a n c i r i c i r i , m a n f a a t , d a n j a s a t e r t e n t u k e p a d a p e m b e l i . T a p e m e m i l i k i k a r a k t e r i s t i k k a r a k t e r i s t i k y a n g m e n j a d i c i r i k h a s m a k a n a n k h a s K a b u p a t e n J e m b e r t e r s e b u t . K a r a k t e r i s t i k t e r s e b u t a n t a r a l a i n w a r n a n y a y a n g k u n i n g , a l k o h o l y a n g t e r k a n d u n g d a l a m s e t i a p p o t o n g a n t a p e , t i n g k a t k e m a t a n g a n y a n g d a p a t d i p r e d i k s i y a i t u s e k i t a r s a t u m i n g g u , h a r g a n y a y a n g t e r j a n g k a u k a r e n a t i d a k t e r l a l u m a h a l d a n j u g a t i d a k t e r l a l u m u r a h , t i n g k a t k e m a n i s a n y a n g c u k u p , d a n l a i n l a i n T u j u a n p e n e l i t i a n i n i a d a l a h 1 ) m e n g e t a h u i h u b u n g a n m e r e k t a p e t e r h a d a p k e p u t u s a n p e m b e l i a n t a p e d i K a b u p a t e n J e m b e r , 2 ) m e n g e t a h u i p e m e t a a n b e b e r a p a m e r e k t a p e d i K a b u p a t e n J e m b e r , d a n 3 ) m e n g e t a h u i f a k t o r f a k t o r y a n g b e r h u b u n g a n d e n g a n p e r i l a k u k o n s u m e n t e r h a d a p p e m b e l i a n t a p e d i K a b u p a t e n J e m b e r . D a e r a h p e n e l i t i a n d i t e n t u k a n s e c a r a d i s e n g a j a ( p u r p o s i v e m e t h o d ) . M e t o d e p e n e l i t i a n y a n g d i g u n a k a n a d a l a h m e t o d e d e s k r i p t i f d a n k o r e l a s i o n a l . M e t o d e p e n g u m p u l a n d a t a a d a l a h d a t a p r i m e r d a n d a t a s e k u n d e r . A l a t a n a l i s i s y a n g d i g u n a k a n a d a l a h c h i s q u a r e , a n a l i s i s b i p l o t , d a n a n a l i s i s f a k t o r . H a s i l p e n e l i t i a n i n i m e n u n j u k k a n b a h w a : 1 ) t e r d a p a t h u b u n g a n y a n g n y a t a a n t a r a m e r e k d e n g a n p e r i l a k u k o n s u m e n d a l a m m e n g a m b i l k e p u t u s a n u n t u k m e m b e l i t a p e d i K a b u p a t e n J e m b e r , 2 ) P o s i s i d a r i m a s i n g m a s i n g o b y e k ( m e r e k t a p e ) d a n p e u b a h ( a t r i b u t ) y a n g d i t e l i t i t e r l i h a t b a h w a b e r b a g a i m e r e k t a p e d i K a b u p a t e n J e m b e r m e m i l i k i p o s i s i y a n g s a l i n g b e r j a u h a n s a t u s a m a l a i n n y a y a n g a r t i n y a m a s i n g m a s i n g m e r e k t a p e y a i t u T a p e 9 6 , S u m b e r M a d u d a n S a r i M a d u t i d a k m e m i l i k i k e d e k a t a n a t a u k e m i r i p a n s i f a t s a t u d e n g a n y a n g l a i n n y a y a n g b e r a r t i j u g a b a h w a t i d a k t e r d a p a t k e m i r i p a n y a n g d e k a t t e r h a d a p m a s i n g m a s i n g p e u b a h y a n g m e r u p a k a n c i r i d a r i m a s i n g m a s i n g m e r e k , d a n 3 ) F a k t o r f a k t o r y a n g b e r h u b u n g a n d e n g a n p e r i l a k u k o n s u m e n d a l a m p e m b e l i a n t a p e d i K a b u p a t e n J e m b e r a n t a r a l a i n f a k t o r s u m b e r i n f o r m a s i p r o d u k ( 2 1 , 9 3 8 % ) , f a k t o r e k s t e r n a l p r o d u k ( 1 4 , 1 0 4 % ) , f a k t o r k u a l i t a s p r o d u k ( 1 0 , 1 4 3 % ) , f a k t o r i n t e r n a l k o n s u m e n ( 8 , 1 1 8 % ) , d a n f a k t o r j a r a k ( 7 , 7 9 9 % ) .
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    UPT-Teknologi Informasi dan Komunikasi copyright © 2021  Perpustakaan Universitas Jember
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    Indonesia DSpace Group :

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    Repository UIN Syarif Hidayatullah Jakarta