Browsing UT-Faculty of Social and Political Sciences by Author "OCTAVIANA, Alma"
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Pengaruh Green Marketing dan Environmental Knowledge terhadap Keputusan Pembelian dengan Green Trust sebagai Variabel Intervening
OCTAVIANA, Alma (Fakultas Ilmu Sosial dan Ilmu Politik, 2023-07-07)This study aims to determine and explain the effect of green marketing and environmental knowledge on purchasing decisions with green trust as an intervening variable. This study uses a quantitative approach. This research ...