Browsing Fakultas Pertanian by Author "M. Sunarsih"

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ANALYSIS OF COFFEE CONSUMER BEHAVIOR IN JEMBER AND ITS IMPLICATIONS TO DEVELOPMENT STRATEGY OF LOCAL COFFEE AGRO-INDUSTRY

Trias Primadani; Joni Murti Mulyo Aji; M. Sunarsih (2014-07-02)

This research is aimed to identify: (1) consumer perception towards the local ground coffee (powder) products; (2) factors affecting consumer decision to purchase coffee; (3) characteristics of coffee powder sought by ...