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ANALISIS FAKTOR YANG MEMPENGARUHI KETIDAK PUSAN PELANGGAN DAN KEPUTUSAN PERPINDAHAN MEREK SABUN MANDI LIFEBUOY DI KOTA JEMBER
(2013-06-19)
The purpose of this study examine the effect of independent variabels consisting of
product, price, promotion, place, customer dissatisfaction and brand switching Lifebuoy
soap brand in the town of Jember. The study ...