Browsing Fakultas Ekonomi by Subject "Credibility endorser, Advertising Creativity, Effectiveness of Advertising, Brand loyalty"
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ANALISIS PENGARUH KREDIBILITAS ENDOSER DAN KREATIFITAS IKLAN TERHADAP EFEKTIFITAS IKLAN DAN LOYALITAS MEREK SEPEDA MOTOR YAMAHA YUPITER Z DI KOTA MALANG
(2014-04-15)The study was conducted to 100 respondents who qualify by giving a questionnaire to be completed, the results of path analysis showed that the credibility of the endorser of a positive influence advertising effectiveness, ...