Browsing Fakultas Ekonomi by Author "Yulisetiarini, Diah"
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The Role Of Service, Price, Promotion,Place, And Comfort On Customer Satisfaction And Switching Intention In Minimarket At Jember Regency
Yulisetiarini, Diah (2013-10-28)This research aims to analyze and examine the role of employee service, price, promotion, place, and comfort on customer satisfaction; it also examines the role of customer satisfaction on switching intention. The samples ...