Proses Pembuatan Company Profile Sebagai Media Informasi Di Barata Dewata Asri Tour And Travel Denpasar Bali

Abstract

Bali, known as the Island of the Gods, is a globally popular tourist destination renowned for its natural beauty, stunning beaches, rich culture, and friendly locals. Every year, millions of tourists visit Bali to enjoy Ubud, Kuta, and Nusa Dua. The rapidly growing tourism industry in Bali has led to intense competition among travel agencies. Many tour and travel companies offer unique and superior tour packages to attract tourists. In this context, the importance of information in attracting tourists makes the creation of a company profile crucial for Barata Dewata Asri Tour and Travel. The company profile aims to introduce the company's services and strengths. With an informative and attractive company profile, the author seeks to build tourist trust and strengthen the company's position in Bali's tourism industry. A company profile is more effective than promotional flyers in conveying comprehensive information about the company, including its history, vision, mission, and client testimonials. This helps build a positive company image in the eyes of potential clients. Moreover, a company profile showcases the company's professionalism, a crucial factor in building client trust. Overall, the company profile becomes an essential tool for Barata Dewata Asri Tour and Travel to compete and grow in Bali's tourism industry. The tools used in creating the company profile project include a laptop, camera, Canva Pro, and Adobe Premiere Pro 2017. Materials used include Google Chrome and Microsoft Word. The stages involved in creating the company profile project are project identification, interviews, documentation, creation stage followed by submission and approval stage, and implementation stage. The result of the company profile project is uploaded on the company’s Instagram social media and can be used as an information medium about the business to the target audience, such as investors, clients, or potential investors.