Home Industri Tahu 'MAR' Kelurahan Tinalan Kecamatan Pesantren Kota kediri Tahun 2006-2023

Abstract

This research examines the dynamics of the "MAR" tofu home industry in Tinalan Village, Pesantren District, Kediri City, from 2006 to 2023. The study is rooted in the context of population mobility, particularly focusing on horizontal mobility, where individuals migrate in search of better economic opportunities. The establishment of the "MAR" tofu industry is closely linked to the migration patterns of both Chinese and indigenous Javanese communities, who have contributed significantly to the local tofu industry. The objectives of this research are twofold: first, to analyze the background of the establishment of the "MAR" tofu industry, and second, to explore the dynamics faced by the business over the specified period. Employing a historical research method, the study utilizes a sociological industrial approach and microeconomic theory to analyze production, distribution, and marketing strategies of the "MAR" tofu industry. Findings indicate that the "MAR" tofu industry has experienced significant growth and challenges, particularly in production capacity and market adaptation. Despite facing obstacles such as fluctuating raw material prices and health-related issues of the owner, the industry has shown resilience through product innovation and effective marketing strategies, including the use of social media and e-commerce platforms. The research contributes to a deeper understanding of the sustainability and innovation of home industries in the context of local economic development in Kediri.