Perancangan Media Promosi Event Runmadan Oleh Divisi Creative Design DI Pitoe Production Malang

Abstract

Designing Promotional Media for the Runmadan Event by the Creative Design Division at Pitoe Production Malang is a final project report that aims to describe the roles and responsibilities of the Creative Design Division in designing promotional media to support the implementation of the Runmadan Event. Pitoe Production Malang is an event organizer company that professionally manages various types of events. One of the events organized is Runmadan, a fun run event held during the month of Ramadan with the theme "Finish Fast, Refuel Together." In this event, the Creative Design Division plays an essential role in translating the event concept into attractive, informative, and consistent visual communication media that effectively convey information and attract the target audience. The discussion results indicate that the Creative Design Division carried out several stages in designing the promotional media, including conducting a venue survey to obtain data for the venue layout, identifying the design requirements, determining the visual concept and color palette, searching for design references, designing promotional media, revising the designs based on feedback from the Project Manager and mentors, and finalizing the visual materials for production. The promotional media produced consisted of the venue layout, flyer, Instagram feed content, drop banner, signage, committee ID card, and video frame. These promotional media successfully supported the promotion of the Runmadan Event by establishing a consistent visual identity and effectively communicating event information to the target audience. Furthermore, the implementation of the Creative Design Division's responsibilities provided valuable practical experience in visual communication, teamwork, and design development, demonstrating the importance of creative planning and consistent promotional media in supporting the success of an event.