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    Experimental Marketing and Service Quality for Railway Customer Satisfaction 

    YULISETIARINI, Diah; SUSANTO, Arnis Budi; SAPUTRA, Ardyan Bagus (Quality Access to Success (Journal of Management Systems), Vol. 21, No. 178/ October 2020, 2020-10-01)
    This research aims to investigate the influence of marketing experience and service quality on railway customer satisfaction. This type of research is explanatory research. The population in this research is all consumers ...
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    Brand Trust for Creating Brand Loyalty in Automotive Products 

    NASIR, Moechammad; SULARSO, Raden Andi; IRAWAN, Bambang; PARAMU, Hadi (International Journal of Management (IJM), 2020-06-02)
    Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ...

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    AuthorIRAWAN, Bambang (1)NASIR, Moechammad (1)PARAMU, Hadi (1)SAPUTRA, Ardyan Bagus (1)SULARSO, Raden Andi (1)SUSANTO, Arnis Budi (1)YULISETIARINI, Diah (1)Subject
    service quality (2)
    brand competence (1)brand image (1)brand loyalty (1)brand reputation (1)brand satisfaction (1)brand trust (1)company reputation (1)customer satisfaction (1)experiental marketing (1)... View MoreDate Issued
    2020 (2)
    Has File(s)Yes (2)

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository