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Experimental Marketing and Service Quality for Railway Customer Satisfaction
(Quality Access to Success (Journal of Management Systems), Vol. 21, No. 178/ October 2020, 2020-10-01)
This research aims to investigate the influence of marketing experience and service quality on railway customer
satisfaction. This type of research is explanatory research. The population in this research is all consumers ...
Brand Trust for Creating Brand Loyalty in Automotive Products
(International Journal of Management (IJM), 2020-06-02)
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ...