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The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java
(GATR Journal : Journal of Management and Marketing Review, 3 (1) 01 – 05 (2018), 2018-03-01)
Objective – The purpose of this study is to determine the effect of advertising of FMCG products on the decision to
purchase those products, and brand loyalty, in East Java.
Methodology/Technique –This study examines ...