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Brand Trust for Creating Brand Loyalty in Automotive Products
(International Journal of Management (IJM), 2020-06-02)
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ...
Pengaruh Service Quality, Brand Image, Brand Equity, dan Corporate Rebranding Terhadap Kepuasan dan Loyalitas Pelanggan Transmart Indonesia
(Bisma: Jurnal Bisnis dan Manajemen, 2020-11-30)
Studi ini menganalisis pengaruh kualitas layanan, brand image, brand equity, dan
corporate rebranding terhadap kepuasan dan loyalitas pelanggan Transmart. Penelitian
ini merupakan penelitian explanatory dengan sampel ...