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Brand Trust for Creating Brand Loyalty in Automotive Products
(International Journal of Management (IJM), 2020-06-02)
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ...
Loyalty-Based Sustainable Competitive Advantage and Intention to Choose Back at One Bank
(Quality Access to Success, 2022-08-01)
The existence of banking institutions has an important role in the country's economy. Banking institutions have three
main functions, namely financial intermediary, agent of development and agent of trust. The existence ...