Browsing LSP-Jurnal Ilmiah Dosen by Subject "experiential marketing"
Now showing items 1-3 of 3
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Building Customer Loyalty Based on Service Quality, Company Image, Customer Value and Experiential Marketing
(2017-12-20)The this study purpose is to test the effect of service quality, company image and customer value on experiential marketing and customer loyalty at PT Asuransi Jasaraharja Putera Indonesia. Total 200 respondents are ... -
Experiential Marketing: Managing Tourist Satisfaction And Revisit Intention Bangsring Underwater Banyuwangi
(INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 11, NOVEMBER 2019, 2019-11-01)The purpose of this study is to examine the effect of experiential marketing in shaping tourist satisfaction and the desire to return. The population in this study is all tourists visiting the Banyuwangi Underwater Bangsring ... -
Persepsi Nasabah Terhadap Implementasi Experiential Marketing Perbankan Syariah
(Prosiding Seminar Nasional dan Call For Paper Ekonomi dan Bisnis, 2017-10-28)Tujuan penelitian ini adalah untuk mendeskripsikan persepsi nasabah terhadap implementasi experiential marketing perbankan syariah. Pendekatan yang dilakukan dalam penelitian ini menggunakan pendekatan penelitian kualitatif. ...