Browsing LSP-Jurnal Ilmiah Dosen by Subject "website quality"
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Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform
(Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64, 2020-03-01)This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. ...