Now showing items 1-1 of 1

    • Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform 

      DESTARI, Fajar; INDRANINGRAT, Ketut; PUTRI, Maulita Nanda Nilam (Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64, 2020-03-01)
      This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. ...