Browsing LSP-Jurnal Ilmiah Dosen by Subject "experiental marketing"

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    • Experimental Marketing and Service Quality for Railway Customer Satisfaction 

      YULISETIARINI, Diah; SUSANTO, Arnis Budi; SAPUTRA, Ardyan Bagus (Quality Access to Success (Journal of Management Systems), Vol. 21, No. 178/ October 2020, 2020-10-01)
      This research aims to investigate the influence of marketing experience and service quality on railway customer satisfaction. This type of research is explanatory research. The population in this research is all consumers ...