Browsing LSP-Jurnal Ilmiah Dosen by Author "Panjaitan, Hotman"
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Influence of Customer Relationship Management and Product Innovation on Market Orientation, Competitive Advantage in Improving the Marketing Performance of Food Industry Small Businesses In East Java
Nurlaely, Nurlaely; Sularso, Andi; Panjaitan, Hotman (2019-07-12)This study investigated the effect of CRM and product innovation on market orientation, and competitive advantage in improving the marketing performance of the small food industry in East Java Bakorwil II. The population ...