Browsing LSP-Jurnal Ilmiah Dosen by Author "FARIDA, Lilik"
Now showing items 1-4 of 4
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The Effect of Coupon Sales Promotion, Online Customer Review and Perceived Enjoyment on Repurchase Intention in e-Commerce Shopee
SURYANINGSIH, Ika Barokah; FARIDA, Lilik; REVANICA, Ovilia; MAWARDI, Ahmad Ahsin Kusuma (INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, VOLUME 8, ISSUE 08, AUGUST 2019, 2019-08-01)This study is aim to find out whether coupon sales promotion, online customer review and perceived enjoyment can influence the interest of repurchasing in e-commerce Shopee. In this research, the population is e-commerce ... -
Empirical Evidence of Capital Structure in Indonesia
UTAMI, Elok Sri; YOGANATA, Ressa Octa; FARIDA, Lilik (International Journal of Innovation, Creativity and Change. Volume 11, Issue 5, 2020, 2020-03-01)Capital structure is part of the use of corporate debt and capital that is used to fund a company's operational activities. The determination of capital structure needs to be completed to determine the optimal capital ... -
How Financial Literacy, Innovation Capability, and Human Capital Affect Competitive Advantage and Performance: Evidence from Creative MSMEs
FARIDA, Lilik; AFANDI, Mochammad Farid; SULARSO, Raden Andi; SUROSO, Imam; PUTRI, Nadia Azalia (NTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 11, NOVEMBER 2019, 2019-11-01)This paper provides new insights by testing the effect of financial literacy, innovation capability, and human capital on MSMEs’ competitive advantage and performance. By utilizing convenience sampling, 114 creative MSMEs ... -
Penerapan Aspek Teknis Produksi dan Pemasaran Pada Usaha Kelompok Disabilitaspreneur di Kabupaten Jember
FARIDA, Lilik; KUSUMA, Ahmad Ahsin; NUSBANDONO, Ariwan Joko (Jurnal Pengabdian Kepada Masyarakat, 2022-05-02)Kelompok Usaha Bersama Disabilitas Preneur merupakan kelompok usaha yang dijalankan oleh para penyandang cacat yang tergabung ke dalam Himpunan Wanita Disabilitas. Eksistensi usaha yang dijalankan adalah Kuliner, Fesyen ...