Browsing LSP-Jurnal Ilmiah Dosen by Author "FARANTIKA, Dwiki Yessi"
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Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services
FARANTIKA, Dwiki Yessi; WITCAHYO, Eri; UTAMI, Sri (Unnes Journal of Public Health, 2019-01-01)The hospital marketing mix is a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number ...