Browsing LSP-Jurnal Ilmiah Dosen by Author "DEWI, Ivana Rosediana"
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Determinants of Purchase Intention During COVID-19: A Case Study of Skincare Products in East Java
SUDARYANTO, Sudaryanto; COURVISANOS, Jerry; DEWI, Ivana Rosediana; RUSDIYANTO, Rusdiyanto; YUARIS, Jiva Rendis (BUSINESS PERSPECTIVES, 2022-03-21)During COVID-19, consumers of skincare products pay more attention to safety and comfort. In such a crisis, consumers seek skincare products with brand effectiveness, high quality, and persuasive reviews by social media ...