Representasi Nilai-nilai Islam dalam Penyelenggaraan World Cup 2022 Qatar

Abstract

Abstract This research aims to analyze the representation of Islamic values in the organization of the 2022 World Cup Qatar. In general, the organization of the World Cup is oriented towards pursuing economic growth and turnover and introducing the culture of the host country. However, in the 2022 World Cup, Qatar seeks to introduce their identity as a country based on Islamic values. Efforts to introduce this Islamic identity are carried out by Qatar with various activities that represent Islamic values such as the reading of Surah Al-Hujurat verse 27 at the opening of the World Cup, the prohibition of alcohol consumption, the prohibition of sex outside marriage, the prohibition of LGTBQ, the installation of murals of the prophet's hadith in various corners of the city, the installation of Islamic recognition barcodes in various hotels and various other Islamic representation activities. This representation of Islamic values makes Qatar the first country that seeks to introduce religious identity in international events. Keywords: Representation of Islamic Values, World Cup 2022 Qatar, Qatari Identity