Masculinity And Femininity In Videos Podcasts Youtube: Language Study And Gender

Abstract

It turns out that the use of language in YouTube podcasts cannot be separated from issues of masculinity and femininity. This article examines the embodiment of aspects of masculinity and femininity in YouTube podcasts. Data was taken from two podcasts owned by men, namely Deddy Corbuzier and Raditya Dika, and two podcasts owned by women, namely Gritte Agatha and Cinta Laura. The data was then analyzed using semiotic theory and views of masculinity and femininity. The research results show that masculinity and femininity are clearly reflected in podcast videos through (1) comparison of guest stars, (2) studio decoration and colors, (3) thumbnails, and (4) nicknames. This article proves that masculinity and femininity are still inherent in the behavior of men and women. However, gender as a factor influencing language is not always proven. Men still see gender in using words of address in conversation, but this is different from women who see the level of familiarity and topic of conversation as determining words of greeting or language used.