Pemanfaatan E-commerce sebagai Media Promosi dan Penjualan pada CV. Preanger Prima Rasa Kabupaten Jember

Abstract

This study aims to determine the use of E-commerce as a promotional and sales medium on CV. Preanger Prima Rasa Jember. The type of research used is qualitative descriptive. The location of the study was determined using the purposive area method, the subject was the owner of the CV. Preanger Prima Rasa Jember who also acts as the main informant and employee as a supporting informant. Data collection using interview, observation, and document methods. Data analysis used is data reduction, data presentation, and conclusions. The results showed that CV. Preanger Primarasa makes sales by utilizing E-commerce through social media (Instagram and Facebook), marketplaces (shopee, Go-food, and Grabfood), messenger, and affiliates