| dc.description.abstract | PT Telekomunikasi Selular, commonly known as Telkomsel, is one of the
oldest companies in Indonesia. Telkomsel entered the world of GSM technology
starting around 1993. In the following year, the first GSM network operator was
launched in Indonesia by PT Satelit Palapa in the form of a SIM card. Until 1995,
PT Indosat, together with PT Telkomsel, was established with the launch of thhe
first postpaid service product on May 26 1997, Telkomsel launched a prepaid
sympathy card. Serving 27 provinces in Indonesia which have survived to this
day. This study aims to determine whether the marketing mix consisting of
product, price, place, promotion, people, process, and physical evidence has a
significant effect simultaneously and partially on purchasing decisions. Data
collection techniques used are non-probability sampling and questionnaires. The
sampling technique used purposive sampling, with a total sample of 100
respondents. The results of this study show that, simultaneously, product, price,
place, promotion, people, process, and physical evidence have a significant effect
and partially, product, price, place, promotion, people, process, and physical
evidence have a significant effect on purchasing decisions. | en_US |
