| dc.description.abstract | This study aims to examine the influence of reference groups through
personal motivation on word of mouth of waterpark tourists in
Sumbergondo Village, Banyuwangi Regency, Indonesia. This research
is descriptive-based quantitative research with a research population
of visitors to the waterpark, while the sample used is 125 people using
the accidental sampling method. The data source of this research is
primary data obtained from respondents' answers to the questionnaire.
The analytical tool used is Path Analysis and the Sobel test to
determine the significance of the mediating role of the personal
motivation variable. The results of this study indicate that there is a
significant influence between the reference group on word of mouth. In
addition, the reference group also influences personal motivation. The
results of the Sobel test also show that own motivation has a perfect
mediating role in the relationship between the reference group and
word of mouth. This research implies that village tourism managers
must pay attention to interesting information, and recruit someone who
can be used as a brand ambassador for village tourism. So that this
condition can be a motivation to visit tourists in the hope that tourist
satisfaction can be a positive word of mouth | en_US |
