The Effect of Service Quality Based on The Carter Model on Bank Customer Loyalty
dc.contributor.author | LESTARI, Evi | |
dc.contributor.author | SULARSO, Raden Andi | |
dc.contributor.author | SUROSO, Imam | |
dc.contributor.author | IRAWAN, Bambang | |
dc.contributor.author | AFANDI, Mochammad Farid | |
dc.contributor.author | SUSANTO, Arnis Budi | |
dc.date.accessioned | 2023-06-15T05:48:24Z | |
dc.date.available | 2023-06-15T05:48:24Z | |
dc.date.issued | 2023-06 | |
dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/116939 | |
dc.description.abstract | This study aims to examine the effect of service quality with the CARTER model on satisfaction and how it builds customer loyalty. This research was conducted in Indonesia with a population of all customers of Bank Syariah Indonesia The sampling technique in this study is by considering the criteria, namely, respondents are active bank customers who have had a account for at least 3 months. The data analysis technique in this study uses SEM analysis. The results show that the CARTER model has a significant influence on satisfaction , and satisfaction has a significant influence on customer loyalty. In addition, satisfaction has a mediating role on the effect of CARTER model service quality on loyalty. | en_US |
dc.language.iso | en | en_US |
dc.publisher | GENERAL MANAGEMENT | en_US |
dc.subject | Servis Quality | en_US |
dc.subject | Carter Model | en_US |
dc.subject | Customer Loyalty | en_US |
dc.title | The Effect of Service Quality Based on The Carter Model on Bank Customer Loyalty | en_US |
dc.type | Article | en_US |
dc.identifier.validator | reva | en_US |
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LSP-Jurnal Ilmiah Dosen [7301]
Koleksi Jurnal Ilmiah Dosen